Choose BOPP if the bottle goes in an ice bucket, and paper if it's opened at room temperature. Paper has the look many wine brands want, and BOPP is the one that survives ice.
Paper looks the part
Paper has a classic, natural texture that reads as traditional. For a bottle sold off a shelf and opened at the table, it's often the right choice, and it's the more affordable of the two.
Unlaminated paper can be written on, which helps with small-lot or single-vineyard bottlings where you note the lot by hand.
BOPP survives the bucket
BOPP is a plastic film made for packaging, and it stands up to an ice bucket, condensation, and handling. Apply it to a dry bottle at room temperature, and give it 24 hours to set before it goes in ice.
The question that decides it: does the bottle go in ice? Whites, rosés, and sparkling wines usually do, and a paper label in a bucket wrinkles, then lifts. Reds usually don't, and paper suits them.
Many wineries use both: paper on the reds, and BOPP on anything chilled. Both materials are on Custom Roll Labels. BOPP or paper compares them in more detail.
Want a laminate?
Paper roll labels come unlaminated. If you want a matte or gloss laminate, choose BOPP. It takes either finish, and it handles ice and condensation too. Laminated or unlaminated labels has more.
A metallic look
For a metallic effect, choose Chrome Sheet Labels for a mirror finish, or Holographic Sheet Labels for a shimmer that shifts with the angle. These are sheet labels, applied by hand, because roll labels come in white BOPP and paper only. The film's effect shows wherever there's no white ink behind the print.
The look is bright and modern, not traditional, so it's worth seeing in person before you decide. A Sample Pack of our six sticker materials, Chrome and Holographic among them, is coming soon to our samples page. See also printing gold and metallic colors.
Decide with a bottle in your hand
If you can, put each material on your actual bottle and chill one. In half an hour, the choice is clear. A printed label sample is usually cost-prohibitive, but you're welcome to ask us for one; otherwise, start with a small first order.