7 Tips for Brewery, Winery, Cidery & Distillery Stickers
Whether you’re brewing small-batch IPAs, bottling award-winning cabernet, or pressing the crispest local cider, you know your brand is more than what’s in the glass. It’s the entire experience. And one of the most underrated, cost-effective ways to build that experience is custom stickers.
Custom stickers are a high-ROI marketing tool that can live on laptops, water bottles, growlers, tap handles, or even your fermentation tanks. They keep your brand in your customers’ hands long after last call.
Here’s our pro tip guide to making custom stickers that not only look great, but also work for your business.
Pro Tips
1. Promote Your Brand Like a Pro
Your logo is your signature, and stickers are the easiest way to get it everywhere for free. Hand them out with special growler, case, or bottle purchases.
2. Build a Loyal Community
Seasonal releases? Special events? Anniversary celebrations? Create limited-edition sticker drops so your regulars can collect and show off their favorites.
3. Elevate Your Events
Hosting trivia night, a beer release party, a vineyard harvest celebration, or a cider tasting? Make event-specific stickers that double as souvenirs.
4. Stock Your Merch Store
Stickers are an easy add-on at checkout and a perfect impulse buy. Pair them with hats, shirts, and glassware for a complete merch bundle.
5. Give Your Equipment Some Personality
We’ve seen breweries wrap their kegs, tanks, and canning lines with custom stickers to make the production floor feel uniquely theirs. It’s functional branding that your behind-the-scenes tour guests will notice.
6. Add Charm to Your Space
Tables, chairs, walls, and even restroom mirrors can be sticker canvases. Use them to showcase your logo, products, community partnerships, and more.
7. Collaborate With Local Artists
Commission a local artist for a limited-edition sticker design. You’ll boost community connections, give customers something fresh, and help an artist get their work out in the world.
Design Considerations
- Choose Durable Vinyl: Brewery floors are wet, wine bars are busy, and cideries can be sticky. You need waterproof, scratch-resistant materials.
- Match Your Personality: Matte for refined elegance, holographic or glitter for playful creativity, or clear to let your background shine.
- Think Shape & Size: Die-cut for standout designs, circle or oval for classic logo looks, and larger sizes for tanks and walls.
- Make It Easy to Peel: Add pull tabs so staff and customers can grab-and-stick without frustration.
Here’s to your next round and your next great sticker
At Stickymade, we help craft drink makers create custom stickers that are as memorable as their pours. From tasting room swag to keg branding, we’ll make sure your designs have the same quality and personality as your products.